Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It jus...

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The Humble Business Card

  Business cards - they're old school but still cool Every card you hand out is an opportunity to make a new client. Are yours giving them the right message? Potential marketing avenues are so diverse now. Gone are the days when you would check the local paper or yellow pages for a service or product. Today we do a quick ...

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