Benefits of Social Marketing
Written on the 23 April 2016 by Charles Allen
With each passing day, social media marketing is gaining more and more popularity. Businesses from different parts of the world are using social media to gain exposure and to enhance the success and development of their business operations. Following are a few of the many benefits brought on by social marketing:
Social networking sites are communication channels that increase brand recognition and awareness by showcasing a brand's content and voice. A Facebook or Twitter user can learn about your brand and business after stumbling upon information being displayed in their newsfeed.
Social media creates a chain link of information that gets spread far and wide; thus, creating opportunities of discovery and visibility that can lead back to your website and products by way of links.
Enhanced Brand Loyalty
Businesses and brands that use social media platforms to engage with their target audience enjoy high levels of loyalty from their customer base. They also grab the attention of potential customers during the process. This happens because connecting with customers becomes easier through the use of social marketing.
Greater Insight about Target Audience
The key to success with every business is knowledge and insight about their customers. When you know your customers well, you can better cater to their needs. Customers state their likes and dislikes, preferences, comments and suggestions on social network sites. And businesses should use these insights to provide products and services to better suit the needs and wants of their target audience.
Decreased Costs of Marketing
As opposed to the excessive costs of advertising through television, print media and out of home media, advertising on social media websites is relatively cheaper. It is also easier to tap into different market segments, reaching more customers.
Improved Search Engine Rankings and Website Traffic
SEO is the best method of capturing traffic via search engines but with constantly changing requirements, this is not the only method of ensuring website traffic. Social media presence is a major factor is determining the strength of a brand's credibility and trustworthiness. Therefore, a brand's presence on social media is as important as keyword rankings for the generation of website traffic.
Enhanced Customer Experiences
Social media is a communication channel at its core as it connects people all over the globe. Interaction with customers is a great opportunity to convey to them the level of customer service and care provided by the business organization.
Customer complaints and queries on Twitter, Facebook, and other social networking sites can be answered and addressed almost instantly. You can thank them and also recommend additional products and services. Prompt responses relate to customers that the company cares about them and this leads to the goodwill and worth of a company being enhanced.
Social marketing is beneficial for your business no matter what industry you operate in or the customer base you cater to. With social marketing, you can successfully target your audience and stay ahead of your competition by building a strong a firm brand presence.
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