Facebook's profile vs page, which is right for your business?
Written on the 11 April 2013 by Sara Kirkby
Founded in 2004 Facebook started out as a social network, with more than 800million active users worldwide including 10million Australian users, it’s not hard to see the opportunity for business to connect their it’s customers.
So Facebook launched ‘Pages’ for businesses and assigned ‘Profiles’ to users. This left many new users confused about whether they should build a page or profile and left existing users unsure of how or why they should migrate their existing profile into a business page.
To resolve this issue Facebook recently launched a migration tool which allows user to convert a Facebook profile into an official business page, simply transforming ‘friends’ into ‘likes’.
Why should I convert my profile to a Page?
Facebook profiles are meant for individual people, they aren't suited to meet business needs. Pages offer more robust features for organisations, businesses, brands, and public figures.
Maintaining a Facebook profile for anything other than an individual person is a violation of Facebook's Statement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content. Can you afford to lose all your followers and start from scratch again?
Now, later or never?
The most important point you need to be aware of is that you should be 100% sure you want to make the chance. There’s no Undo button, so be sure you have back up of your profile, and it’s essential to be well aware of all the pros and cons associated with merging before taking the plunge. Having said all that if you decide not to convert now, you can always reconsider your decision at a later stage.
• Comply with the rules – Eliminate risk of Facebook removing your Facebook presence.
• No more friends – Once you migrate, you can’t add or accept friends. If a Facebook user wants to get associated with your page, they have to become a fan.
Back up your profile
It is essential to back up your profile to ensure you always have a copy of the content your sharing. Here’s how to back up your Facebook profile:
Author: Sara Kirkby