Is your vehicle getting enough attention?
Written on the 19 April 2014 by Kellie Williams
Is your business missing a massive mobile marketing opportunity?
Some businesses spend serious amounts of money having their vehicles sign-written, and in some cases fully vinyl wrapped, but just put the business name, logo and phone number, with absolutely NO information about what they do, or any reason why you should call them!
Look at your work vehicles today and ask yourself: If a passer-by didn’t know anything about this business would they:
I’ve seen vehicles with logos on all sides, but the business name doesn’t give the first clue to what the business does or what problems it solves, and there was no tagline or mission statement to give any hints. Others do have a tagline...but the tagline was “Serving the local community” Umm...serving them by doing WHAT?!Here’s a thought – if your tagline could apply to any business, not just yours, (even worse, if it could apply to a completely different industry) then it’s POINTLESS. Ditch it immediately and think of something that expresses your USP – Unique Selling Point.
So, is your business missing a massive mobile marketing opportunity to get more business?Here’s some questions if you’ve got a business vehicle of any description:
Author: Kellie Williams
About: Kellie studied Commercial Art over 20 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, which has Qld and interstate clients.Connect via: Twitter Google+ LinkedIn