Attitudes to mail and email
Posted by Kellie Williams
on 21 December 2013
A recent report from Better Connections looks at Australian attitudes towards mail and email.
Data from the Australia Post Consumer Survey was used to examine the viewpoints of 1,000 Australians in terms of readership of mail and preferences for receiving different types of messages.
In the report:
The average Australian recalls receiving 7.0 pieces of personally addressed mail and 10.7 pieces of unaddressed mail in one week.
85% of Australians check their mail daily and 86% read their mail on the same day they receive it.
Australians receive the most personally addressed mail from financial institutions, utilities companies and charities.
Australians are most likely to read personally addressed mail from financial institutions, utilities companies and clubs or interest groups.
People's preferences for physical mail versus email haven't changed significantly since November 2013; there is no indication of a shift to digital channels or vice versa.
Engagement remains high and a less cluttered letterbox may present more opportunity for savvy marketers.
Author: Kellie Williams
About: Kellie studied Commercial Art over 20 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, which has Qld and interstate clients.