Perhaps the most important factor in successful marketing is a strong "business vision." In general, if you have a strong vision of where your business could or should be, then there is a good chance that the business will achieve a strong position in its markets (and attain that in future).
When your strategies are consistent with your vision, you will be supported by your Team at all levels. Your marketing should also be underpinned by a philosophy of Delivery and Sales in order to complete an accurate image and brand for your business.
Your marketing objectives must usually be based, above all, on your business' financial objectives yes, you guessed it Admin. Converting your financial measurements into the related marketing measurements (we call them policies here at Zoom) is critical to successful marketing. Policies are rules or guidelines that express the 'limits' where and when action should occur. Leading up to Christmas, this could be the perfect time to test and measure some new strategies to attract new or existing customers. Overall, think of marketing as your game plan, where your business vision will be achieved and, in the framework that you have chosen to use. Check out the 8 P's to learn more about the actions that you can take to promote your business, so that you can stand out from the crowd.
Before you start any new strategies, a factor that is often overlooked is that of timing. Taking the right action at the wrong time can often be as bad as taking the wrong action at the right time. Timing, therefore, is an essential part of your plan forward, and you should normally follow a marketing plan.
Don't worry if you don't have a marketing plan, or you're not an expert at marketing, as a business owner you should be an expert at your bank account. So, before you jump into anything, re-check the feasibility of your objectives and strategies in terms of marketing budget, market share, sales, costs, profits and so on which these demand in practice.
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