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The Dip

Posted by Kirsten Lowis on 7 January 2018
The Dip

Get out of the Dip in the New Year!!!

I want to share with you a book called "The Dip" by Seth Godin. This book changed my perception and approach to business and life. 

The core message is knowing when to 'quit' and when to 'stick'. You see, we all have "Dips" in our lives. Every new project (or business, career or relationship) starts out exciting and fun.

Then it gets harder and less fun, until it hits a low point - really hard, really not fun but were all taught at school and in general life to 'keep on going,' and that 'winners never quit and quitters never win.'I've found on thing true: Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.

If you've reached the glass ceiling, you're not passionate or you're not growing and learning and it may be time to throw in the towel and quit with pride. A perfect example is when a friend of mine quit studying medicine to pursue business because he didn't really love the idea of being a surgeon. (Thank goodness he did - who wants a surgeon who hates their job, operating on them?)

On the other hand, an example of sticking is my efforts at golf!  I'm less than mediocre at golf, but I'm not quitting because I really enjoy it and it fills my social bucket, and with some coaching and practice (and lots of time) I'll be able to compete on the course with confidence.

So...if you're a serious business owner, small business owner or entrepreneur and you're in a "Dip" struggling with money, information overload stress, work-life balance and lack of time, you need instant stress relief trudging away in your business and feeling like quitting, you need to ASK for help!  If pride is in your way, give it a quick, swift boot. As a business coach, my job is to coach you to slow down and relax, calm down, get focused, minimize stress and overcome the overwhelm so you can make money and gain time, control and joy in your life.

Business is a game to be enjoyed.

Let's get zooming...


Kirsten LowisAuthor:Kirsten Lowis
About: As the Founding Director of Zoom in Business - a subscription-based network and magazine, NQ Business Sales - a business sales firm based in North Queensland, and Bizrich - a business valuation firm, Kirsten has learnt from the trenches and brings a wealth of personal and professional experience and knowledge to our members. With over 13 years as a franchisee, retailer and start-up business owner, Kirsten has worked closely with fellow coaches, hundreds of clients and the best facilitators in Australia who have run their own business or have experience in running a business and teams. Kirsten’s extensive knowledge and experience as a Registered Business Valuer and Licenced Business Broker helps our readers and members improve awareness of the state of the market, understanding and confidence in buying, growing, valuing and selling their business, while connecting them with local and international news stories and experts to create a capable and dynamic business network.
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