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The Power of Focus

Posted by Kirsten Lowis on 1 November 2017
The Power of Focus

Getting what you want...

Hi Business Friends!

How many things are you focused on at the moment?  A lot, right? If so, you're most likely not achieving what you want from your business or life.

After almost 14 years in business, I've learned first hand that the key to getting what you want lies in achievement, and what you achieve is directly influenced by focus. If you don't keep your eye on it, you most likely wont achieve it. Trust me Try catching a ball with your eyes closed. 

Just focus sometimes isn't enough. Think of a 60 watt light globe shining on Suncorp Stadium in Brisbane you can imagine that the light globe has a wide focus of energy and gets very little result.  Picture the same 60 watts as a laser it doesn't need to light the entire field, just light up the target. 

As a rule, I've found that the crucial key to success, business or personal, is laser-like focus strategically, operationally, functionally, personally. To put it bluntly, for me it's having a bloody-minded determination to stick to your goal with an unwavering commitment to achieving - I call it a core desire. Core desires are those things you have your heart set on what you want to be, have or do most.  You may think that identifying these core desires would be easy, but people often tell me "I don't know what I want, Kirsten. Please help me". This dilemma affects people of all age groups and crosses all political, social and economic lines. 

Identifying your core desires can be easy as honestly answering these two search questions:

  1. What would I like to have that I don't have now?
  2. If I had that, was that, or could do that, what would it give me and how would it make me feel?

Now, it gets interesting... You now need to measure the intensity of your desire, and then you would have found your list of things that matter most in your life. As for the things you HAVE  to do ask a mentor or a friend to check your thinking with you. Often times people get so caught up in their habits, and they're doing things that they no longer desire meaning time is misapplied and focus lost.

So the key is focus do only those things that contribute directly and powerfully to achieving core desire and you will get more of what you want.

Let's get zooming!

-- Kirsten

Author: Kirsten Lowis
About: As the Founding Director of Zoom in Business - a subscription-based coaching program and magazine, NQ Business Sales - a business sales firm based in North Queensland, and Bizrich - a business valuation firm, Kirsten has learnt from the trenches and brings a wealth of personal and professional experience and knowledge to our members. With over 10 years as a franchisee, retailer and start-up business owner, Kirsten has worked closely with fellow coaches, hundreds of clients and the best facilitators in Australia who have run their own business or have experience in running a business and teams. Kirsten’s extensive knowledge and experience as a Registered Business Valuer and Licenced Business Broker helps our members improve awareness, understanding and confidence in buying, growing, valuing and selling their business, while connecting them with local and international business experts to create a capable and dynamic business community.
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