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How to Capture the Media's Attention

Join Zoom in Business Media Expert Tanya Targett for a Three-Hour Workshop


Tanya Targett is a print journalist with 17 years experience - from tailing politicians on the campaign trail, to covering international mercy aid missions and uncovering terrorist training camps in the Blue Mountains; she has see time and time again, good stories - placed in the paper at 5pm, absent from the paper the next day.

Getting in the media is a little luck, and a lot of strategy, and this workship will teach you some of the strategy required to get your stories printed

Tanya will teach you what makes news, and with that understanding move on to break down the elements that make an effective media release, as well as how to craft your pitch to turn lady luck your way.

Here's what you'll learn:

  • How to get journalists to stand up and listen

  • How to use the media to your advantage

  • What makes the news - from the quirky and interesting, to events, conflict and more

  • How to develop your story and content for a press release - including writing skills

  • How to 'sell' your story in your media pitch

  • Identify your media market, and build relationships to your strategic advantage

  • The process -  from first call to publication

  • Learn basic press release writing skills

  • Prepare your own press release and media pitch - ready for distribution

All participant's will receive FREE press release templates for future use, making your future press release writing process simple and easy 

Venue: Westpac, 23 Victoria Ave, Broadbeach
Starting: 9:00 AM
Tuesday 12th November 2013
Ending: 12:00 PM
Phone Enquiries: 0400 548 171
Email Enquiries: info@zoominbusiness.com
Venue:

How to Use The Media to Your Advantage

When: Tuesday 12th November 2013

Where: Westpac Private Bank, Board Room, Level 2, 23 Victoria Avenue, Broadbeach

Parking: 3 hours Free parking in the Oasis Building